Coastline Travel Group Announces Acquisition of World Travel Bureau

January 17, 2020 / Jay Johnson

Coastline Travel Group, a luxury collection of Virtuoso affiliated travel agencies headquartered in Southern California, has acquired World Travel Bureau (WTB). The acquisition adds five new California locations to its existing seven locations in California, Denver, New York, Scottsdale, and Monaco.

“We are thrilled that our companies embrace the same unique customer-centric management philosophy and values,” said Jay Johnson, CEO of Coastline Travel Group.  “We view this not as an acquisition, but rather the ideal addition to our family of agencies that will only enhance the collective client experience.” 

 “For our World Travel Bureau clients, this natural progression of becoming part of Coastline Travel Group reinforces our unrelenting commitment to quality, service, and value that has characterized our company for 80 years,” added Tom Jackson, CEO of World Travel Bureau.  “Coastline Travel Group shares our core values that have been the foundation of World Travel Bureau, and is the ideal fit for the future of WTB.”

The addition of World Travel Bureau brings 80 years of industry experience, knowledge and professionalism to the already seasoned Coastline Travel Group collection of well-respected agencies across the world. This new merger reinforces both companies’ strong commitment to providing clients with best-in-class service, while ensuring they benefit from premium access to the agencies’ vast and trusted resources.  

About Coastline Travel Group

Coastline Travel Group is a collection of luxury travel agencies headquartered in Southern California. Coastline Travel Group consists of 250 full-time employees and independent contractors located in Garden Grove, CA (Headquarters); El Dorado Hills, CA; Saratoga, CA (Alpine Travel); Denver, CO and Brooklyn, NY (Tafari Travel), Scottsdale, AZ (Hager’s Journeys), and Monaco (Lecoeur Travel). The acquisition of World Travel Bureau brings an additional 5 California-based agencies and 34 travel experts to the Coastline portfolio. 

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Jay Johnson

While working for his degree in Business Finance, Jay began working at the family owned At Your Service Travel Advisors in 1985. When he graduated four years later, Jay decided to “stick around” a bit longer before he went off to conquer the world in a job of high finance. He realized planning vacations and incentive travel for business travelers was a fun and enjoyable profession. And so began a long career in the travel industry. In 1997, Jay purchased the company and changed the name to Hawaii Invitational . That same year, Jay applied for and was granted membership into the elite travel organization, Virtuoso (formerly API). Rather than focus on mass market travel packages, Jay decided the path to an enjoyable career and a healthy balance sheet, lied in the luxury travel market. Business has never been better and Jay has consistently ranked as one of the top producers to some of the most well known five star travel companies. Albeit Crystal Cruises or the Four Season’s, Jay ranks as one of the top producers in the industry.